Web Marketing Small Business

Web marketing is evolving constantly at an unbelievably fast pace. It sometimes takes the form of a more important role than your business itself. It is so true that a business without a proper web marketing strategy is similar to covering up a beautiful painting and keeping it far from receiving its due accolades. It only goes on to prove that promotion is as important as a well developed product or services.

The best and the most successful web marketing strategies not only bring in clientele but keep them coming back to you. The right mix of proven web marketing methods help your business to grow successfully. It is essential that you carefully analyze your business and its unique needs and then build a strategy that best suits your requirements.

A good web marketing strategy covers:

1. Search Engine Optimization

The use of Search Engine Optimization makes your site prominent in search engines thereby extensively expanding your market reach. This method has been studied and tested by numerous Internet Marketers and proved a successful equation to bring in site traffic. It is also important to analyze your competitors before you start with optimizing your website. Carefully choose the right keywords and use them in your web content to keep the search engines coming back to your site. It is essential that you keep abreast with the market trends so as to be prepared to match and exceed the always expanding Internet markets and the ever growing customer needs.

2. A Good Website Design

It is the first thing that anyone notices your website design. It has to speak out more than the information that you provide about your business. Your design should be appealing right at the first sight. Visitors would then navigate to other pages for information. You may wonder what the website design has to do with web marketing. There is more that one relation to these aspects. A good design with relevant features will significantly increase and improve site traffic. Make sure that you design your website keeping in mind your target audiences. Adding relevant links, tags, bookmarks, and feeds to your site largely increases the traffic and serves as a good marketing tool.

3. Web Marketing Consultant

Approaching a good web marketing consultant would help you plan strategies in a professional manner. This will help you get focused and will help you decide what exactly is required for marketing your product or service. Consultants usually work along with you to derive a strategy that will statistically deliver your desired business results. This way, you could ensure that all your primary requirements are met and are in place.

Your website is also an advertising platform for your business. So, keep upgrading yourself constantly with the newest available methods and tools which in turn help you and your business follow market trends.

Remember, even a small change to your existing marketing plan could turn the world around for you and your business. You business success is depending on how you create a presence using web marketing strategies.

Business Plan Marketing Strategy

How vital is it in the operation of your Internet marketing business?

How will it affect your online business career?

Can it increase or decrease the volume of your site’s sales?

These are some of the questions where you would want a convincing answer. Internet marketing is a huge marketplace every aspect should be considered by every aspiring online marketer who wants to try their luck in this type of investment.

To begin with, Internet marketing is not a “pure luck” investment. Having a strategy in a certain endeavor eliminates the “luck factor” as the main driver in the success or failure of any Internet marketing business.

Internet marketing strategy is a detailed and methodical plan of action made by an entrepreneur to achieve success in his online business career. It is also considered to be a hypothesis that suggests the direction of an online business to fulfill its vision or goal and at the same time maximize the potential of the success of a business in the future. One of the advantages of an efficient internet marketing strategy is that it can enhance the entrepreneurs performance and help him establish good business environment in the future.

Keep in mind that the development of an efficient Internet marketing strategy is the key of your success in your online business. In order to succeed, you should create and design a strategic marketing plan that includes attractive and easy-to-navigate sites and high quality products. Each of the steps that you follow plays an essential role in your overall business strategy and must be developed to its maximum potential. If any of the steps will fail to fulfill its purpose, there is a slim chance of success for your online business.

Aside from the inclusion of well-established websites and products, you must treat your Internet marketing strategy as the final process of your automated business plan. It must include both short-term and long-term marketing strategies for you to succeed.

Your short-term Internet marketing strategy includes things that will temporarily help your online business get a sudden boost of traffic. Though these strategies are essential to your overall marketing plan, these are just temporary traffic source and must not be heavily depended on. This may include short-term advertising goals, bulletin boards, and others.

Your long-term strategy will provide you consistent stream of targeted traffic over time. Such strategy is expected to produce results through coming years. This may include content management, opt-in lists, and freebies.

In the creation and implementation of an efficient Internet marketing strategy, you must consider several things such as the following:

Developing a high quality product must be an integral part of your marketing strategy. It includes making your products unique and should not invite competition with hundreds or thousands of other online businesses offering similar product. You must provide your clients exactly what they are looking for, which is a product that is needed and at the same time provide instant gratification.

Formulating your marketing strategy has also something to do with your website. Your website must possess professional design, keyword-rich and interesting content, and several graphics and images. You must explain your products and at the same time convince your potential customers to purchase the product because they need it. The site content itself must persuade an individual to buy your product. To convince your readers and potential clients to make purchases on your site, make use of attractive headlines that catch their interests and build curiosity.

The creation and implementation of Internet marketing strategy is not as simple as some may think. It will undergo extensive researches and some series of test runs to determine if the strategy blends well with your system or not. If you found out that the strategy is not working on your advantage, change it. On the other hand, if it blends well to your online business system, then stay using it and further maximize its potential of giving success to your online marketing career.

If strategy is important to the military and to the financial community, then it is essential to your Internet marketing business. Do not start without any strategy at all or else it is game over for your online marketing career.

Small Franchise Business

Many people choose to come up with their own home based business ideas and start a company from the ground up. However, others seek to take a different route and take advantage of a home based franchise opportunity business. If you are someone looking to open a home based franchise opportunity business, you will need to ask the right questions before you place your investment.

Just like starting your own business from the ground up, starting a home based franchise opportunity business is an investment. Therefore, you should know what questions to ask and how to evaluate a home based franchise opportunity business so that you are getting the best home based franchise opportunity business for your money. After all, you want to be successful, but you still want to enjoy yourself in your home based franchise opportunity business.

When you find a home based franchise opportunity business, start off with the money question. Find out how much the home based franchise opportunity will cost and how much operating capital reserves you will need to cover losses until you break even. Remember, your home based franchise opportunity business will take some investment, and you are trying to assess exactly what this investment will entail. Therefore, you need to know how much you will need to purchase the home based franchise opportunity business along with operating costs, like covering expenses until you break even.

Another question that many people forget to ask themselves when considering a home based franchise opportunity business is how much it will cost to cover their living expenses while they are starting up their home based franchise opportunity business. After all, you will probably not be making a profit immediately, and you will still need enough money to live off of while you are building your home based franchise opportunity business. Create a budget and make sure that it is enough for you to live on to cover your expenses during this building period.

Asking how long it will take for your business to break even is also important, along with how much you will be able to make with your home based franchise opportunity business. The answers to these questions will also help you determine how much you will need to borrow and whether or not the business will fit your budget. After all, you want to start a home based franchise opportunity business that will allow you to live your life the way you want to live it and make the income you dream about.

Financing your home based franchise opportunity business is important, as most people do not necessarily have the start-up capital just sitting around. You wan tot make sure that you have financing options. Also, you want to make sure that you know the home based franchise opportunity business’ parent company is financially strong, because you do not want to put your finances and livelihood on the line for a business that is going to fold.

Finding a home based franchise opportunity business that you are interested in is not necessarily enough. You will want to make sure that you will be able to cover your living expenses while you are building your business and that you will have the capital to make sure your home based franchise opportunity business will be successful. Asking the right questions upfront will put you in the right direction for your home based franchise opportunity business.

Small Business Startup Funding

Business Start Up Funding

Startup companies often get frustrated when they cannot find investors willing to fund their new idea. What they don’t realize is that in order to get an investment, they need more than just a good idea and the promise of future profits. What investors are looking for is a silver bullet” in the business that ensures their small investment will yield a huge return.

Business Start Up Funding – You Need a Silver Bullet

The silver bullet is the aspect of your business plan that proves your company can grow quickly. For example, perhaps you’ve proven that 100 customers are willing to pay $99 for your newly developed product. If all you need is additional cash to build 1,000 more items to sell more at that price, you’ve got a silver bullet.

Investors are compelled to make investments in startup companies that have proven some aspect of their business model works” and that what they really need is more capital to make it work better, or to sell more products.

Many entrepreneurs, on the other hand, wander around in search of business start up funding to find the silver bullet in their business plan and that’s a less attractive proposition. In this case you’re asking an investor to put money into a treasure hunt, and not into a business. Until you demonstrate you can sell something (at a profit), you don’t have a business worthy of investment. Therefore you need to re-focus your efforts on finding your silver bullet.

Investors Love Paying Customers

Every business model is different, and as a consequence the silver bullet of one business may look somewhat different than another. The common thread, however, is that each of them show your investors you have found a facet of your business that works well and simply needs business start up funding to be exploited.

A great place to start is with paying customers. Even a few customers create proof that that there is an active buying market for your product that could be even bigger if you had the capital to reach more of them.

Notice that here you’re not telling an investor, if we build it they (customers) will come”. What you want to say here is we built it, and they already came”. This puts you in a much stronger position to suggest that if you are capable of repeating the process provided you have more business start up funding.

Understanding Conversion Works, Too

Maybe you don’t have a 10,000 paying customers but have found, on a more modest scale, that for every $1 you spend in marketing you can earn $2 back. This information is a silver bullet too. In this case you’ve proven that you understand how to acquire a customer for less than they are spending, which is a big deal.

This may seem like an obvious necessity for any successful business (let alone one looking for business start up funding), but there are plenty of companies that overlook this point. If you have not proven that you can profitably acquire a customer, perhaps this is a good place to start.

Analyze the costs involved in acquiring your first batch of customers and try to project this cost out to the next round of new customers and the round after that. Try for those next customers and see if your results match up with your predictions. Once you feel comfortable that you understand your cost to acquire customers you can begin identifying specific capital needs to accelerate that process.

Speed Things Up

Speeding up time can also be good reason to ask for business start up funding. If you find that it takes you two months to service a customer now, but with additional capital you could service a customer in two weeks (and therefore earn revenue in a shorter time) you’ve found another silver bullet.

Investors are always hungry for businesses that could be even more profitably or grow faster if just a little more capital was applied. Creating a strong case for this use of capital will make it easy for investors to understand your needs.

Read, Aim, Fire!

Perhaps you only have one of these silver bullets ready to present to investors. That’s fine, as long as you have prepared a strong argument for why this one single factor will have such a great influence in your growth.

Presenting your case to investors is not about coming up with as many reasons for investment as possible. It’s not about quantity, it’s about quality. What you want to demonstrate is that you have key factors in your business that have a demonstrated track record for growth, but need capital to accelerate that growth.

If you’re in the process of raising business start up funding right now, step back and take a second look at your PowerPoint presentation. Does it clearly articulate the fact that you know how this investment is going to ramp up the value of your startup? If not, try taking another pass with the focus on finding your silver bullet. That’s the type of ammunition your investors are really looking for.

Small Business Guides

You have always had an interest in starting a particular type of business. However, realistically you know that you lack the expertise required. How can you startup the desired business from scratch and begin making profits without the steep learning curve? Your answer might be to buy a business kit or startup guide.

For example, let`s say you wanted to start your own import and export business. You will find business kits and startup guides written by persons who have already successfully ran an import-export business. Sometimes these kits consist of actual books, courses, forms, videos, audio cassettes, and other media. Other times, the information may be in the form of a downloadable e-book or a website.

Whatever their form, business kits and startup guides can shave years off your learning curve. Find out the tricks of the trade for your selected business. Avoid costly errors and years of frustration by learning from the mistakes of others.

Some of the businesses covered in these business kits and startup guides include consulting, finder`s fees, drop shipping, import-export, bed and breakfast, mystery shopping (also known as secret shopping), various cleaning businesses, catering, day care, graphic and web design, crafts business, licensing, inventions, mail order, medical transcription, newsletter publishing, professional organizer, public speaking, real estate, self-publishing, surveys, writing, and just about any other specific business you might be interested in.

Often, for less than one hundred dollars, you can have the benefit of years or even decades of experience from successful entrepreneurs.

Therefore, if you wish to enjoy quicker success, consider buying a business kit or startup guide.

Small Coffee Shop Business Plan

In developing their business plans, companies of all sizes face the challenge of determining the size of their markets. To begin, companies must present the size of their ‘??relevant market’?? in their plans. The relevant market equals the company’s sales if it were to capture 100% of its specific niche of the market. Conversely, stating that you were competing in the $1 trillion U.S. healthcare market, for example, is a telltale sign of a poorly reasoned business plan, as there is no company that could reap $1 trillion in healthcare sales. Defining and communicating a credible relevant market size is far more powerful than presenting generic industry figures.

The challenge that many firms face is their inability to size their relevant markets, particularly if they are competing in new or rapidly evolving markets. On one hand, the fact that the markets are new or evolving is the reason why there may be a large opportunity to establish them and become the market leader. Conversely, investors, shareholders and senior management are often skeptical to invest resources because, since the markets do not yet exist, the markets may be too small, or not really exist at all.

Growthink has encountered the challenge of sizing emerging markets numerous times and has developed a proprietary methodology to solve the problem. To begin, it is critical to understand why traditional market sizing methodologies are ill-equipped to size emerging markets. To illustrate, if a research firm were to use traditional methods to size a mature market such as the coffee market in the United States, it would consider demographic trends (e.g., aging baby boomers), psychographic trends (e.g., increased health consciousness), past sales trends and consumption rates, price movements, competitor brand shares and new product development, and channels/retailers among others. However, conducting such an analysis for emerging markets presents a challenge as several of these factors (e.g., past sales, demographics of the customer when there are no current customers) don’??t exist because the markets are presently untapped.

The methodology required to size these new markets requires two approaches. Each approach will yield a different approximation of the potential market size, and often the figures will work together to provide a solid foundation for the market’??s potential. Growthink calls the first approach ‘??peeling back the onion.’?? In this approach, we start with the generic market (e.g., the coffee market) that that company is trying to penetrate, and remove pieces of that market that it will not target. For instance, if the company created an ultra high-speed coffee maker that retailed for $600, it would initially reduce the market size by factors such as retail channels (e.g., mass marketers would not carry the product), demographic factors (lower income customers would not purchase the product), etc. By peeling back the generic market, you eventually will be left with only the relevant portion of it.

The second methodology requires assessing the market from several angles to approximate the potential market share, answering questions including:

– Competitors: who is competing for the customer that you will be serving; what is in their product pipeline; once you release a product/service, how long will it take them to enter the market, who else may enter the market, etc.

– Customers: what are the demographics and psychographics of the customers you will be targeting; what products are they currently using to fulfill a similar need (substitute products); how are they currently purchasing these products; what is their degree of loyalty to current providers, etc.

– Market factors: what other factors exist that will influence the market size ‘?? government regulations; market consolidation in related markets, price changes for raw materials, etc.

– Case Studies: what other markets have experience similar transformations and what were the customer adoption rates in those markets, etc.

While these methodologies are often more painstaking than traditional market research techniques, they can be the difference in determining whether your company has the next iPod or the next Edsel.

Business Plans Templates Free

Having a correct business plan for your business is very important. It is essential as it helps in growing your business. Having a business plan will not just help you in formation of your business, but it will also help you in having good profits all year round. There are various types of business plans and they depend upon the type of business that you are having. Having a correct plan for business will help you in estimating total cost that will be incurred if you are planning to start up a business or willing to expand your current business. If you have thought which business you want to start then you have done half of your work. Rest is making the execution plan on how you will be doing the business. Planning might seem to be a tedious task but is it can be simple if you are using Business Plan Examples. You will find various examples of business plans over the internet that you can use as per your convenience. With help of a Business Plan Example, it would be easier for you to have a perfect plan for your business. Technology is always there at your service. Internet is the best source from where you can get examples of business plans. Various websites are offering Business plan Template that you can take into use as per your need and requirement. With a proper business plan example, you will come to know some basic and essential information that is required while designing a proper business plan for use. Research is important and essential for any business. If you are planning to have a coffee shop then also you need to do proper planning. With use of Coffee Shop Business Plan, you will be able to know everything about how to open up a coffee shop. With use of examples of business plans for a coffee shop, you will come to know about every important element.
As Business Plan Examples are available over the internet, you can search for them as per your requirement. You can search for a Business Plan Example after checking ratings and reviews of websites from where you will be getting a business plan examples. Use of a Business plan Template is necessary in making a business plan and then for executing. You will be able to download various business plan templates from the website as they are available free of cost. Material for your business plan can also be taken from various websites. There are sample models of Coffee Shop Business Plan that you can take into use for starting up an exotic coffee shop in your neighborhood.
Websites, which are offering examples and templates for business plans, is a great source of information. As all information that is required by you is compiled at one place, you will not find any difficulty in getting information and examples on business plans. It is always recommended to use example of business plan before you make the final plan. This way you will not only be able to make a good business plan, but you will also be able to execute your business plans in a proper and designed manner.

Marketing Online Business

If you have experience in internet marketing, then you know that there are plenty of opportunities that are available online for you to make money. Even if you do not have any experience, there are many experts that could help you learn. You can test the advice of more than one expert until you find what works for you.

These days almost everyone has a website and needs marketing. If your website is not properly advertised, you will be unlikely to be successful with it. With no marketing, no one will know that your website exists besides you. You will have zero customers and no customers means that a business cannot survive.

The goal of every business is to attract customers. If you take the time to create a solid marketing plan, you can do just that. You can have a good home business doing marketing for many customers. As it becomes increasingly more difficult for website owners to get the traffic they desperately crave, many companies will be contacting you in order to meet their marketing needs.

Marketing used to consist of simply putting your business in front of those that needed your service. In this case, however, just about anyone with a website is in need of your service. It used to be about sending your business information to anyone at all and hope that you could get a high enough return on the customers.

With an online business, this method of advertising is hardly successful. So many companies are now flooding website owners with opportunities, that many offers are refused if they are even noticed at all. You will need a targeted approach to get yourself noticed. Focus your efforts only on those in need of your service and you will have a greater chance of seeing success.

Marketing Business To Business

Online business: how do we redefine professional blogging? It seems unlikely to many people that by simply writing a blog, you can have a sustainable online business. Blogging per se does not rake in the income. It comes down the line with using blogs as an internet marketing business tool.

Many home business ventures actually use blogging as a form of promoting their products and services. On the other hand, a number of those who are blogging as form of online business are not making a lot of money at all. So what seems to be the problem?

Many home business ventures that rely on professional blogging and monetizing it with blog ads end up on a plateau of a few dollars per blog. A bookseller business, for example, that uses blogging as an internet marketing business tool might end up with a blog that does not generate income and a book or an e-book with no takers. The usual advice would go is to generate more traffic to the site, but how does one do that?

In order for your home business to thrive or at least rise from mediocre income, you need to generate more traffic to your site by creating more quality content to your blog or blog site. By producing more content that your presumed readers would like, need and want, you would have a steady stream of people checking and revisiting your site.

There are blog sites that are doing fairly well, but the really successful ones have a readership of over a hundred thousand. So, for your bookseller home business blog site, imagine the difference between a hundred visitors and a hundred thousand visitors, and what the difference in traffic can do for your online business.

Then again, writing blogs that many people might like may not be as simple as it sounds. Some home business blog sites might even generate pages upon pages of blogs and still not get enough traffic. Obviously, this kind of internet marketing business tool is not working for several reasons.

These reasons may include:
1) A lack of consistent or useful information when it comes to blog posts and topics.

2) An eclectic grouping of topics may be fun to write; but for people looking into details of your bookseller home business (or whatever online business you have,) this can be quite confusing.

Also, a non-informative blog is such a waste of time for those who are seriously in need of data. Others may simply become frustrated with your blogs and cop out. If you really want to make blogging a successful internet marketing business tool, try to group your blogs together according to relevant and instructive topics. Not only does this encourage your readers to learn more about your book, e-book or bookseller home business, it also shows a great focus of ideas on your part. Attract customers to your blog, but don’t overwhelm them.

Insular blogging :-
Insular blogging is basically relying on the contents of your blog and hoping for the best. You don’t make reference about other bloggers, other blog sites, and / or other web sites. You don’t create links to anyone else except your own site. As a rule, insular blogging is not wrong. Many bloggers do this. Unfortunately, insular blogging does not work for any online business that aims to barter, rent or sell products and services on the web.

If you want your bookseller home business to prosper (when it comes to traffic,) you may want to link to other blogs, blog sites and / or websites that have relevant topics to your own. But be careful, not all seemingly relevant sites will help you sell your book or e-book. Choose your links wisely.

Your chosen niche is already dominated by other blog sites and web sites that are more superior to yours
Content may be important, but so is your internet marketing business niche. It is imperative to find your own niche in the web: one that is not too populated or with too many competitors. If your niche is overgrown with experts in the same field of interest or topic, it is very probable that your site’s traffic will be less than desirable.

Finding a niche that is useful to your bookseller home business will take a lot of research and time. However, if you do find one, then the next few steps of promoting your site should be easy.

Mobile Marketing Strategy

Consumers no longer sit still and absorb your marketing. They are on the move and they are connected. They want direct access and interaction with your business. They are mobile and social. Leverage that combination in your marketing strategy.

Creating a mobile or social media marketing strategy can be exactly the tipping point your business needs in 2009. Customers are increasingly connected and mobile. Consumers are constantly connected with friends, family, and community–make sure that is how you connect too.

Mobile Marketing

The cell phone is the average American’s constant companion. So much so it seems more likely to walk out of the house without your pants than your mobile phone.

In fact a growing number of consumers are abandoning their home and office phone for a mobile only lifestyle. This is a great opportunity for creative mobile marketing strategies.

John Edwards used mobile marketing at political rallies you capture opt-in text messaging numbers. He would hold up his mobile phone and ask everyone to text a specific number to sign-up for campaign updates. That is just one of many emerging mobile marketing concepts engaging consumers:

* Sports networks are using it to update you on your favorite team
* T-shirt and bumper stickers are displaying text codes for promos
* Realtors are using it on For Sale Signs
* Cable news networks are using it to take real-time surveys and polls

Getting in the mobile marketing game is critical to your business, regardless of the size.

Social Media

Like mobile marketing, social media is becoming a required tool in your marketing kit. The Internet is becoming a seamless part of not only our workflow, but also our lifestream. Every moment of many of the most attractive consumer segments are spent connected. Connect not only to the Internet, but also to their social networks.

Like the Clue Train Manifesto, a prophetic book about the coming of Web 2.0, predicted markets are becoming conversations. If you are not in these conversations you are losing opportunities.

Your marketing plan need to include social networking and social media. Building an audience is important. You need to meet and activate your community where they are–Twitter, Facebook, and LinkedIn.

Putting it Together for PR & Branding

Of course mobile marketing and social media are unlikely to give you results without a plan–objectives that build your PR and branding. Start by planning your core messages and perceptions you want to build in the market. Which lets you fully leverage these emerging marketing opportunities.

Small Business Marketing Packages

Small businesses are popping up everywhere. However, one of the biggest problems they face is small business marketing. To understand this lets first take a look at why.

Today more than ever, people are jumping on the small business band wagon like the traffic that arrives at a 60% off sales at a major clothing store.

There are all kinds of people starting their own plumbing business, contracting business and whatever else you can think of.

Part of the reason for this is there is no job security anymore and unions seem to be a thing of the past. The days are long gone where people stayed at the same job for 25 years or more.

Corporations have downsized more than ever in today’s changing world. People seem to be laid off for just about any reason you can think of anymore. One thing is for sure, the economy has changed.

Many people think we are doomed as a society but, are they failing to realize that things have just only changed.

It’s kind of like the auto worker who was laid off because he was replaced by the mechanical robot arm that now makes cars. However that worker took notice and went back to school and learned to repair those robots.

His future is now bright again because he was able to see the change he needed to make.

In marketing, the same change takes place all the time. Marketing is a never ending battle to get the word about your products or services.

If one thing doesn’t work you should try something else until you land upon a winning combination. And then create a small business marketing plan.

Don’t get caught up in the mindset of you tried something once and it did not work for you so therefore it doesn’t work at all.

Marketing takes many years of skill and practice to be able to perform it like a red belt karate master.

But let’s look at that karate master just a little closer for a second. In some forms of martial arts, a black belt has to learn only 5 to 10 moves to become a black belt.

So they practice those moves over and over until they know them like a pup knows its own mother.

The point here is many people are looking for the quick fix all the time. They continue to search out many sources of marketing information without taking any action at all.

Learning is a very positive thing and should be performed all the time.

However, one of the greatest tricks of marketing is finding that one thing that you know you can do and works very well for you.

And then repeat it over and over until you know it like the karate master.

Then and only then can you move on to other things in the marketing mix to help make your business more money.

Again, do not get caught up in thinking you have to learn and do everything at one. Your business marketing will take time to learn.

Make it a process and enjoy it. Continue to read books and other marketing strategies materials that help you learn more.

If you find yourself in a bind and already own a business that needs help with marketing. Here are five small steps to help you until you learn the bigger picture.

1. Hire an expert. Many marketing experts do consult for thousands of dollars at a time. However, maybe you have a friend that owns a business. Jump up off the couch and see what they do for their marketing.

2. Get the word out. Listen you are going to make mistakes. But, doing nothing is a total loss. Get out there and do something today to make it happen. You could try to make a flayer and hand it out to people.

3. Tell your friends and family. Friend and family are there to help when you need it. So don’t be shy. Ask them for help. You could ask them if they might know anyone interested in your business or if they know anyone who could help you.

4. Start a company web site. A website is a great way to get the word out about your business. The trick here is learning about web marketing. One way could be a logo on your car.

5. Joint partnerships with other businesses. Whatever business you own there are similar businesses that you could pair up with. You could recommend each others products or services to the others customers. Just make sure they are in line with your target market.

These are small ways to leverage your business over your competition.

Just remember to learn all you can and if you do nothing else take action to make it happen.

You will stumble along the way, that is a given. But, if you do nothing you have no business.

Marketing Strategy Sample

Many small business owners I’ve worked with have a bit of a one-track mind when it comes to sales and how to sell a service. Even if you’re just now starting home-based business, this is an important strategy for you internalize as well. As a small business coach, one of the things I often have to hammer home with entrepreneurs is that people aren’t always ready to buy simply because you’re ready to sell. So when you walk into a room where your ideal prospects are, it doesn’t necessarily mean you’ll get a sale that day. That’s the truth and its a reality you have to embrace. So let’s talk about the two-step marketing strategy to dramatically increase clients and sales.

Let me first say the #1 thing to remember here is that not everyone is your potential client. So you must first be intimately familiar with who your target market is. If the description of your target market sounds more like “everyone” then you may have some work to do. Once you’ve nailed the profile of your target market, you can do the 2-step:

Step One: Have prospects make the choice

Wouldn’t it be cool if hundreds of people came to your website each month requesting that you give them what you’ve got? Is that really possible? Sure, it is. Happens in my business every single month. So step one is you ask them if they are interested by offering a taste of who you are and a taste of your expertise for free.

Not everyone who raises their hand to get that free taste is a potential customer, of course. There are people out there who just live on free stuff. But don’t let that stop you. You’ll find that many who want your freebie indeed convert to clients and customers later on. By contrast, if you never offer an opportunity for visitors to self-select as a potential client, you are losing countless prospects and sales every single month.

So what’s your action? Create that free sample of your expertise and offer it on every single page of your website. If you do offline marketing, put that offer on your business card. What’s the freebie offer you ask? A free CD, free downloadable audio, free special report, free e-Book. All focused on your area of expertise and the problems you solve for people.

Caution: This free or low-cost offer is not all about you and your qualifications. It’s not even something you think is interesting and cool. In fact, it’s not about you at all. Whatever you create must be focused on the #1 problem your clients typically want you to solve for them. The thing they are up at night worried about. That’s what you focus on when you create that unique free taste of you.

Step Two: Make offers only to those who self-select

When you give away your free stuff, don’t assume that someone will naturally take the next step to purchase your product or service. You must tell them what you have available that will help them further. People want to know. If they are interested in your introductory offer, many will want to know how to get more. Be sure to explain that in your freebie.

Now here’s the key thing… your follow-up strategy is not just one email or one call. Studies have shown that most purchases happen only after having seen the offer 7 times or more. Don’t be shy. Remind people of how you can help them. Marketing is simply letting people know how you can help and the solutions you offer to their most pressing problems. And you can do that in a very authentic way.

In your follow-up, you share what you have to offer, the results it can help you prospect achieve and how they can get it. You’d be amazed how many business owners forget that last part – show them how to get it. This means you show them where they can buy. You must be confident enough to let people know where they can purchase your products and services if they are interested.

So what’s your action here? Review your marketing process – see how many times you actually follow up with an individual who expressed interest in what you do. Check whether you are truly being clear about the problems you solve for them too (vs just talking about your product or service). Also check that you not are stopping short of showing them exactly how to buy.

Change your marketing strategy to include this 2-step and you’ll be amazed at how many more interested prospects you can effortlessly attract – who later become clients and customers.

My Business Plan

If you have decided to start your own business, one of the first things that you need to do is to work on a business plan. A business plan is so important because it actually serves as a compass for the direction your business will take in the future. Having a plan will also help you achieve the things you want to achieve and will help your business to find success as well.

Consider the Details

One of the reasons that having a business plan is essential is that it will help you to consider the details of your business and its’ future. As you are working on your plan, you will probably find that there are many aspects of your new business that you have not considered. Getting started with a business plan will help you to save money and time since you will be able to deal with issues before they become a problem.

Helps You Get Funding

Another great reason for having a business plan is that it can help you if you are trying to get outside funds for your business. Most lenders and investors want to see that you have a clear business plan before they take a risk on your business. Having a plan already drawn up shows them that you are serious about being successful at your business. If you are going to show your business plan to potential lenders and investors, make sure that the figures you use are accurate so your plan is credible.

Management Tool

Starting a business is a huge job and it is helpful if you have something that can help you manage the business. A business plan can act as a management tool that can help you focus on where you are and where you want to be in the future. This will help you to keep your daily tasks well managed and will also help you to accomplish long term goals as well.

If you decide to go without a business plan, chances are that your business is going to end in disaster. You can use a business plan throughout all stages of your business to guide your business towards success. While it may take some time and energy to get a business plan together, in the end it will be well worth taking the time to get it done right.

Loans To Buy A Business

Bank Manager: Good morning, how are you?

Customer: Fine thank you, yourself?

Bank Manager: I am very well, thank you. What can we do for you today?

Customer: I need a loan for my business.

Bank Manager: How much do you need?

Customer: Fifty thousand dollars.

Bank Manager: What do you need the money for?

Customer: I need to buy and equip two new vans and take on two extra employees.

Bank Manager: What fraction of the cost does this fifty thousand dollars represent?

Customer: A half. My business account currently has a balance of sixty thousand dollars. I will be using most of that.

Bank Manager: How long will you need the money for?

Customer: Two years. That should be long enough.

Bank Manager: How will you repay the loan?

Customer: Having two extra vans and drivers will mean that I can expand the business and take on business that I have been turning away for the past year. I will use some of the profit I make from the extra business to make the repayments.

Bank Manager: Every business needs to borrow money from time to time. Businesses that are not borrowing money are not usually being well run. Even the largest of companies borrow money. Countries borrow money, so why not companies?

Customer: I do not like borrowing money.

Bank Manager: A company is usually borrowing to pay for investment. The income generated by the investment will more than pay off the loan. Small companies need to invest, and banks realize this. Banks are always willing to consider a loan to a small business. After all, that is where the bank makes its money, on the interest and charges made for loans. I need to be confident that the company can repay the loan, obviously.

Customer: Oh, I can see that.

Bank Manager: Your business income has been growing steadily over the past three years and I was going to phone you to see if you needed a loan to expand. Your timing in asking for an appointment was perfect.

Customer: OK. That is all then? Is it that easy?

Bank Manger: I will post the loan papers to you, just fill in the details, sign them and return them to us. We should be able to pay the loan amount into your account by next Friday.

Customer: That is great. Thanks

Veterans Business Loans

The United States Department of Veterans Affairs or VA for short was established in 1930 to take care of all servicemen who had served in the United States Armed. Their main scope of business was to take care of servicemen who have returned back home after their duties.These veterans are rewarded with benefits in various forms like medical, pension, GI Bill, life insurance, home loans, etc., for serving their nation.

Help For The Financially Weak Veteran

Among the benefits that are provided by the VA is a loan program to help veterans finance their home purchase. This type of loan given by the VA to veterans is a government guaranteed loan program which can be used to buy a home for themselves with very easy repayment terms. However, in the present state of the economy, many of the veterans are not in a position to pay their monthly mortgage. These veterans are provided with more beneficial refinancing VA Loans, with which they can improve their financial condition. These loans can also be used to buy bigger homes or even for debt consolidation.

Only Veterans Need Apply For These VA Loans

The Veterans Affairs has also established a refinancing loan called the interest rate reduction refinance loan (IRRRL). This is a fast and easy VA loan refinance option with which veterans can repay their loans at lower interest rates instead of the current rates they are paying. This type of Refi VA Loan does not have many difficult terms and conditions, as they are especially created for veterans, who may or may not be in the best financial health.

Help From The Private Sector Also

The option of applying for this type of loan is open to all veterans, irrespective of their current financial status. The VA does check to see if that you have made your agreed regular payments for the past twelve months. Another loan that the Veterans Affairs has mandated is a refinancing loan called the streamline refinance VA loan which is a quick and easy refinancing option, hence the name streamline, through which veterans can acquire loans at lower interest rates than what they would have to pay normally. These types of loans are now also offered by certain private loan and mortgage companies who arrange for loans for veterans or their immediate families at similar rates to the VA.

Their main scope of business was to take care of servicemen who have returned back home after their duties.These veterans are rewarded with benefits in various forms like medical, pension, GI Bill, life insurance, home loans, etc., for serving their nation.

This type of loan given by the VA to veterans is a government guaranteed loan program which can be used to buy a home for themselves with very easy repayment terms. However, in the present state of the economy, many of the veterans are not in a position to pay their monthly mortgage. These veterans are provided with more beneficial refinancing VA Loans, with which they can improve their financial condition. These loans can also be used to buy bigger homes or even for debt consolidation.

Government Loans To Start A Business

The first business loans possibly date back to ancient Greece. One of the most important services offered by Greek bankers was the lending of money to finance the carriage of freight by ships. They also lent money for mining, and construction of public buildings. Later, during the middle ages, the Jews fled for their lives to Italy, where they encountered grain farmers looking for money to help support their businesses. The Christians, who were the current settlers of Italy, were forbidden the sin of usury, or charging a fee for the use of money. Today, the word usury is used to describe placing unreasonable interest rates on borrowed money. Therefore, this opened the door for the newcomers, the Jews (who were merchants), to lend money to farmers. The term merchant bank” derives from this origin and was one of the first banks that offered business” loans to the grain farmer. Merchants remained the main source of funding for trade and business loans well into the 1700’s.

In 1781, the first commercial bank received a charter of incorporation in North America. They gave short-term credits to American merchants, who then extended them to wholesalers of their imports, and the wholesalers passed them on to urban retailers, country stores, and peddlers. By 1789, the nation boasted three commercial banks.

One of the most famous men noted for loaning the little man” money for business is A.P. Giannini. Historians have referred to him as America’s banker”. Up until this time, most banks would only loan money to those that were wealthy. In 1904, Giannini opened up the Bank of Italy in San Francisco. Hard working immigrants looking to open businesses and buy homes were given the opportunity to finally borrow money. After the earthquake that destroyed much of the city in 1906, Giannini once again came through; giving loans to people to rebuild their lost businesses. By the mid 1920’s, he owned the third largest bank in the nation. In 1930, he formed the Bank of America, which withstood the Great Depression, funding large industrial and agricultural interests, as well as building California’s movie industry and even loaning the money to the city for the building of the Golden Gate Bridge.

One of the most important types of business loans available to Americans are backed or guaranteed by the American government. These loans are available to small businesses and ordinary people that may not qualify for other business loans. The Investment Company Act of 1958 established the Small Business Investment Company Program. This program enables the government to regulate and provide funds for privately owned and operated venture capital investment firms. These firms then in turn provide loans to high-risk small businesses. Since 1958, the government by means of the Small Business Administration has put nearly $30 billion dollars into the hands of business owners to finance their growth. Currently, the SBA is working with minorities and women regarding their business ventures (www.sba.gov).

Throughout history, merchants, bankers and government agencies have been keeping the entrepreneur’s dreams alive by allowing them to borrow capital based upon an idea, service, or product. These dreams are still alive and well today, and are being realized every day thanks to governments and bankers alike.